Although the Colbert clip we watched made the election seem like it was all about the white male, CNN is pushing another agent of change this election day, single women. I am flattered that CNN choose to pinpoint single women from Pennsylvania as the group to impact the election (I am a single woman from Pennsylvania), I know that as voters, me and my fellow single Pennsylvanian females are just the next white males, Evangelicals, suburban Jews, Catholics, “lunch-bucket” Democrats, or youths, and our votes have no more swinging ability than the rest of these groups. Even though I know that my vote counts for no more than anyone else’s, except of course older, male, upper class, Hispanic Muslims a group that was left out of the barrage of media reports on the next swing voters, reading that article on why my vote mattered made me feel as special as I did when we watched the Barack Obama “Yes We Can” Video.
The logic works much the same way: although I was insulted that whoever made the video thought that black and white shots of Scarlet Johansson repeating “Yes, we can” without telling me “Yes, we can” what… would make me vote for a political candidate, I still felt drawn to Obama, his seemingly optimistic attitude, and fresh outlook on the Presidency. In the same vein, reading about why my vote mattered most or would be sought after more insulted me because I know it doesn’t matter most nor will it be sought after more, and the article was manufactured because its an interesting headline, and news agencies are running out of hot button issues to talk about. But, I felt special, more important, and more importantly more inclined to vote. This is why I do not mind the onslaught of news reports about every aspect of the election, because by keeping the election constantly in the public eye more citizens are reminded of the election, its meaning, and why they should vote. I hope this translates to more votes overall.
The same logic goes for why I was more than flattered that the article touted single women as the group candidates need to appeal to in order to win. Although John Edwards stated that his main priority as a white male is a jet ski, the article notices several issues that face single women in today’s world: they are paid less than their male peers, they are more likely to be without health coverage, they lack the dual income of their married peers, 20% of them are single moms. Although I do not have to deal with these issues currently, I will be out of college and trying to support myself while the next President is in Office and by touting single women as the important group, it perhaps makes candidates more inclined to develop programs that cater to my future needs.
The best and easiest way to nonviolently create change is to vote and I appreciate the role that the media is playing in this process even if I am tired of seeing pictures of Hilary or Barack when I go to cnn.com.